Jaidev Singh
I build and write at the intersection of technology, sustainability, and human behaviour. Cognitive Science student, consultant, and founder.
Currently building MysqI'm a Cognitive Science student at the University of Edinburgh, on a First Class track and heading into my final year.
My degree is deliberately multidisciplinary — psychology, philosophy, linguistics, informatics — because I wanted the tools to decode diverse perspectives and turn them into ways to communicate and lead teams of very different skill sets. As President of 180 Degrees Consulting Edinburgh, that is exactly what I do: leading an executive board of 18 and the work of 70+ consultants each semester.
Right now I'm putting that into practice as a founder — building Mysq, a sustainable beauty-tech brand — and writing on responsible AI and the environmental cost of its growth.
I lead and ship.
President of 180 Degrees Consulting Edinburgh; founder of Mysq, a sustainable makeup-tech product I am currently designing and building.
I write on the hard questions in technology.
How AI can be governed ethically, and how its growth can be kept from becoming an environmental cost.
I make complex ideas land.
A multidisciplinary degree taught me to decode diverse perspectives — for consultants, for linguists on TikTok, for 800+ servicemen, for any audience.
Mysq
A sustainable, modular makeup brush cleaner. Built around the parts the category has left out — modularity, "bring your own cleanser," made-to-order, and a brand that actually feels like beauty.
Read more →On responsible AI
A series on governing AI ethically and reducing its environmental cost. First piece: how small modular nuclear reactors and micro data centres could reshape Singapore's AI infrastructure.
Coming soonPresident, 180 Degrees Consulting Edinburgh
Leading an executive board of 18 and 70+ consultants delivering pro-bono strategy work for tech startups, NGOs, social enterprises, and healthcare groups.
Student Content Creator, University of Edinburgh
Co-creating LingTok, a TikTok platform bringing modern linguistics research to a public audience, with a focus on accent bias.
Founder's Assistant Intern, Living Legacy
Ran beta tests for AI-generated digital avatars with 40 users; implemented Figma wireframe feedback that shipped four new in-app products.
Media Director, Singapore Armed Forces
Planned and edited 40+ videos including a unit induction film that shortened onboarding for 800+ National Servicemen from three weeks to under one. Awarded the Commanding Officer Coin.
Open to roles and conversations across product, consulting, and innovation.